It’s always good to know where your blog stands on the internet. We all want to know where we rank in terms of things like traffic and SEO. We’re always curious whether or not we’re making progress or falling behind in the eyes of the blogosphere.
Knowing these things can give you an idea of who your target audience is, which in turn can help you to optimize your marketing campaigns to earn more in affiliate sales and leads. The better we do here, obviously means more money, and more money means more motivation. More motivation also means more money, a never ending cycle of success. So check out these websites and see where you stand, what you need to work on, and what you should leave alone.
Of course I had to suggest this for those who aren’t yet using it. If you aren’t aware of what Google Analytics is, it is a very useful tool to track where your traffic comes from and how visitors use your website. It works by having you place a small bit of code into your existing website. Afterwords you can log into the Google Analytics dashboard and check your stats.
SEMrush analyzes search engine statistics for any website and provides organic and ad keyword information. Very useful for comparing your blog with that of competitors.
Technorati is a very big name in the blogosphere. They provide a global ranking system for all blogs listed as well as rankings by sub categories. It’s a good idea to submit your blog there if it isn’t already.
Hubspot Marketing Grader
Hubspot is a company that provides marketing software to over 8,000 companies to help them convert leads into sales. Their Marketing Grader is a free tool that ranks your website on a scale of 0 to 100 in various different aspects. They grade you on social networking, blogging, analytics, and other standards that they believe will help you in marketing. Definitely worth your time to run a free report.
I was actually kind of hesitant to even post Alexa as a good resource to analyze your website. This is because the statistics aren’t as accurate as many believe. The ranking Alexa gives is based on users with their toolbar. And honestly, how many of us actually have it installed? None the less, a lot of people still live by their Alexa rank, so I have decided to add it anyway.
Open Site Explorer
Another good tool to give you some insight on how well your site is doing online is the Open Site Explorer by SEOMoz. This report includes a lot of information about your backlinks, social networking info, as well as domain and page authority. Another good find.
Got any other websites that you use to analyze your blog? Tell us about them!