Affiliates sales are the big money maker of a lot of the top earning bloggers. A lot of other bloggers try to avoid actually selling and just stick with AdSense or a similar platform. Making sales may seem difficult, but is actually a lot easier than you may think.
First off let’s get one thing straight right now. We’re talking about affiliate marketing here. You don’t have to have any inventory on hand, or conduct and of the actual sales yourself. What you will have to do is convince people to buy a product, which is easier than you may think. You are then paid a commission for leading the buyer to the seller. Commissions rage from a few cents to hundreds of dollars and can be a set amount or a percentage of the sale.
There are a bunch of affiliate marketing networks, I personally use ShareASale, Commission Junction, and ClickBank. There are several more, finding one that has products and services in your niche is up to you.
Now let’s go over a few facts about making sales.
1.) Products Can Sell Themselves.
Let your SEO do the work for you. If a customer is searching for a service chances are they are already willing to buy it. Make sure that you are the one that leads them in the right direction.
2.) It’s Always Easier To Sell What You Know.
If you’re selling something, it shouldn’t be about something that you know nothing about. It’s a lot easier to write a convincing article on a subject matter you are familiar with. It gets even easier when it’s a product that you have used or are currently using.
3.) Banners Are Not Enough.
Yes it is true that sales can be and sometimes are made simply through banners, but not enough. The chances of a banner ad being clicked is as likely as a CPC ad being clicked except there is no payout if there isn’t a lead or sometimes a sale. Keep in mind that the average click through rate for banner ads is between 0.5 – 4% and the conversion rate on those ads for advertisers is 15% usually at best. This leaves you in the ball park of 0.075 – 0.6%. Those are just math figures you can be doing a lot better or worse than this. I’m just throwing numbers out based on statistics.
4.) Numbers Help.
In my last point, I just gave you a few numbers and statistics. These always help make potential buyers a bit more comfortable because it gives them a level of understanding. It doesn’t necessarily have to be done in the manner that I did, but statistics are a great way to win over that would be buyer. You can try graphs and all other sorts of other things.
This is a good one. Everyone loves visuals. As easy as it is to read a long drawn out blog article, its 10 times easier to watch a video or view an image. A picture is worth a thousand words and all that jazz. A very good way to reach readers is through infographics. The internet loves infographics. You can make your own at infogr.am.
6.) Don’t Oversell
What is overselling? If you’re pressing a customer to buy a product or service you’re overselling. You want the customer to believe it’s their idea that they want the product. No one likes to feel like your the little devil on their shoulder screaming “Buy! Buy! Buy!” Give them information and let them run with it, don’t shove it down their throat.
7.) Compare And Contrast
This goes hand in hand with not overselling. If you give the buyer options they feel in control. When they are in control they are more likely to make a purchase. Tell them why this product is better and why they should buy it without directly telling them to.