Increasing your RPM can be a relatively easy thing to do.
The problem is that most of us don’t know where our problems lie.
The first thing you should do is self diagnose your issue(s).
Guess what? That’s what this article was created for. To help you find out what you’re doing wrong.
What can I say? I love to help you guys.
Anyhow. Moving forward. There are a multitude of things that may be the cause of your poor RPMs.
Let’s take a look at some of the top offenders for low AdSense RPM.
You Aren’t Doing Anything About It
The first step to increasing your RPM is to do something about it. Sitting back watching and waiting isn’t going to do anything for you.
Let’s face it though, that’s the only thing that most of us seem to do.
Your CTR Sucks
First and foremost, if you can’t manage a decent click thru ratio your RPM will suffer. Even if you’re getting over $1.00 a click, that revenue won’t mean much at less than half a percent CTR.
I would also like to state that there is no standard average CTR, so don’t settle for the 1% that everyone seems to be so okay with.
Your Type Of Website
Speaking of CTR, I want to get this out of the way now. Forums are usually poor earners for most types of advertising. Especially when compared to other types of websites like blogs for example.
Most ad clicks come from organic visitors from search engines.
Visitors to forums or discussion boards are usually regulars that are there for a specific purpose.
These visitors are usually looking for something, and find related advertisements on a website that catch their interest.
While your type of website might be what’s hurting you, it could also be the topic that your website covers.
Every niche isn’t created equally. Having chose a good niche would have assured you a few good high paying ad clicks.
Low Paying Ad Units
You may see that the RPM for a certain ad unit is unattractively lower than others. GET RID OF IT.
While you may be concerned with your CTR, low paying ad units are taking away from your RPM. If that ad space performs well you may want to replace it with a higher earning ad unit.
Another than you may not know is that removing the unit all together may help your overall CTR and RPM. The fewer links/ads on a page, the more attention they can pay to the ones that you want them to.