This is a very common question in the blogging community. Unfortunately I can’t provide a simple answer for you. There are too many variables to consider to come to a fit-all-blog decision. How often are their updates to your niche or product? Are you selling products or just providing information? How much time do you have? How motivated are you? How are your writing skills? I could go on and on for hours asking these questions and possibly still never come to a solution.
It’s commonly said that bloggers should post everyday. This may or may not be true for you. Again, remember there is no one answer for all blogs or bloggers.
With that being said ask yourself these questions:
How Much Time Do I Have?
You just may not have enough time in your day to blog every day, or even every other day for that matter. I’ve been blogging everyday for the last few weeks and I don’t have the time for it. How do I manage? There are days when I do have a little excess time. On these days I may write 3 to 4 articles and schedule them for later in the week.
If you are constantly on the go you might want to consider blogging on the go. WordPress and Blogger both have mobile phone apps that allow you to blog from anywhere. If you’re using a different blogging platform you may have to search for an app for yourself.
How Often Are There Updates To Your Niche?
Some of the more specialized niches don’t get updates as often as others. This means that you simply may not have too much to blog about. An example of this would be say for example, a game. If your blog pertains to a certain game, you may not be able to update the blog unless there is an update to the game or news about the game. If you chose gaming in general as a niche, you would have tons of content to write about because new games are coming out if not everyday, almost every day.
Other Things To Consider
This isn’t really a question, but I would like to give you a few other things to consider when thinking about the frequency of your blog posts.
For starters, the more posts that you have means the more opportunities for a potential reader to find your blog. People are searching for things all the time. Google serves approximately 5 billion searches a day, which is about 208 million an hour, close to 3.5 million a minute, and over 57,000 a second. So in the time it took you to read this so many people could’ve been searching for a term in an article that you wrote. These statistics are a bit dated, there are possibly even more than this going on now.
Also consider the effect blogging a lot at once has on you as a writer. Some bloggers get burnt out from blogging too much in a short time frame. For others, it’s a challenge and it makes us better writers.
Lastly consider what you want out of blogging. Is it just an outlet and a way for you to unwind at the end of the day? Are you going for loads of money? Well the more often you blog, the faster your blog grows. The faster your blog grows the more readers you have. And of course more refers = more opportunities to make some money.