Oh how I love questions like these. Is my blog post too long? Should I write more? More is better right? A conversation I recently had with a friend starting his blog. Along with other common ones like “How often should I blog?” and “When should i monetize?” Well like many other questions of this caliber, there isn’t a single simple answer. Actually, I could give a single answer, but you might not like it. What if I were to tell you that blog posts should be as long as they needed to be? That isn’t enough information to go on though is it? Here I go rambling on. Let’s get down to business.
When you are trying to determine whether or not to continue writing or cut it short here are two things that you should take into account.
Who Is Your Audience?
The audience you are writing for is an important deciding factor in how long your posts should be. You’re going to need to know whether you’re writing for information skimmers or serious readers. If you’re writing for information skimmers you’re probably going to want to keep it short and sweet as possible. Just the facts and highlight the important bits. If on the other hand you have a serious reader base craving information, they’re going to want to hear it all.
What Is your Purpose?
What are you writing to do? Are you telling a story or is this simply a sales pitch. Of course if you’re telling a story you want to give as many details as possible. Make it easy for the reader to visualize what you’re describing. A sales pitch however, is a different beast. You’re going to want to make the sale before the reader gets bored and moves on. Maybe it’s a review of a product or service. This is where you get to mix both, if you’re trying to sell the product or service. Tell them a nice short story and then give them the goods.
The Ultimate Goal
The ultimate goal of writing should be to get as much information across in as few words as needed. Even the dedicated readers don’t want to be strong along just for the sake of you increasing your word count. Quality is always the determining factor when writing anything. A 500 word article that can get as much of the information across as its 1,000 word counterpart is almost always going to perform better. At the same time this doesn’t mean skimp on the info! This post didn’t even hit the 500 word mark. Did you get enough info?