If you have any sort of analytics or visitor tracking software on your blog it should tell you things like how many unique visitors you’ve had or how many page visits on average you get. Another thing you should find included is what your bounce rate is.
Simply put, your bounce rate is the percentage of users that visit your website, view one page, and then move on or back to another website. Upon learning this, a blogger might view their bounce rate as being too high and go into a panic.
First thing to know is that all niches or markets aren’t the same. Your website might provide a short vital piece of information and that be enough for the reader. For example, if I wanted to know what year a movie came out. I would search it, find the answer, and then bounce.
With that being said, bounce rate doesn’t signify the importance of your website, but simply the retention rate of your visitors. That said, let’s look at a few reasons why a visitor may bounce.
A click on an ad or offer. They move on, you make money. Win-win situation! I wish my relationships worked out this way. Good Bounce.
The page took too long to load, causing the reader to leave. This is pretty much self explanatory. You either need to change hosts or optimize your pages for speed. Bad Bounce.
The visitor got what they wanted. You know how long it should take to read a typical page on your blog or website. If the visitor got an answer to a question, mission accomplished! Good Bounce.
The visitor saw nothing of interest. Also pretty much self explanatory. In the age of the internet we skim information. It’s very rarely that we completely read everything on a page. Mark your points and try not to have extremely long paragraphs. Bad Bounce.
So the importance of bounce rate is up to you. You should be able to measure if your bounce rate is more likely because of poor quality or because the visitor got what they needed and left. This isn’t to say that you shouldn’t try to add more attention grabbing content to keep readers around.