It’s kind of late in the day that I’m posting this, but depending on the timezone you live in, Google’s Penguin 2.0 was released yesterday.
For those of you not keeping up, Penguin is Google’s “webspam algorithm.” In a nutshell, Penguin adjusts search engine rankings for websites based on what it considers to be good or bad. A lot of power for a bird that can’t fly eh?
Penguin And Me
Since last night, I’ve actually seen a slight boost in traffic. Maybe it’s just a coincidence, maybe not. I’ve seen a 44% jump in traffic compared to yesterday and a 68% jump compared to last Thursday. Still about an hour and a half left to go in the day.
Anyway, I guess it’s a little early to jump to conclusions, let’s see what happens as time goes on. I’ll have to make a note to touch back on this in my next Blogging Everyday article.
Penguin And Them
Who am I referring to as them you might ask? I guess any people that aren’t you or me. The article making the announcement by Google’s Matt Cutts, seems to have a lot of disappointed commenters.
Matt says that about 2.3% of U.S. English queries show regular user noticeable differences. It definitely seems like that 2.3% decided to chime in.
Penguin And You
I’d love to hear from you. Do you have a website that was effected by the latest Penguin update? Maybe you’ve just noticed some changes during your own searches. Tell us what you’ve discovered.