Most people seem to think optimizing their blog for search engines is this big mystery wrapped in a riddle. Well to let you in on a secret, it’s not. While we may not know exactly what search engines are looking for when ranking your site, there are things you can do to help that shouldn’t be a burden on anyone.
We aren’t talking about things like link building and community building. We all know link building is probably the most difficult of any of the SEO techniques out there. Of course if your content is good enough, links will follow, but you have no control over that. And no matter how useful the information is, makes no guarantee that a community will build around it.
Check Your Titles
The title of an article is if not the most important part, a very highly valued part of any article. It tells what the article will be about. The most important thing to know about titles is keyword balance. Keyword stuffing a title is an easy way to get your article pushed to the end of the search engine results. At the same time, the lack of keywords does the same. Try to find the right balance, experiment with different titles on older posts that aren’t getting enough traffic.
I started to say constant updates, but that feels too urgent. You should never feel pressured into making a blog post, it usually makes them sloppy and unappealing. Consistent updates however are great, each article or page is a potential door into your website for a visitor or reader.
It’s no secret that social media is influencing search engine rankings these days. Get yourself out there and Tweet, Share, Stumble, Digg or whatever it takes.
Copyscape is a great tool used to find out if there is duplicate content on your website. Of course if you know you have copied or duplicate content, it’s a good idea to just remove it yourself. Search engines love original content.
Review Your Content
Read and reread your content. Check for spelling and grammatical errors. These issues can drag your website through the dust. You also may find that you could’ve elaborated on an article and gotten more links to it.