Direct ad sales on your website or blog have the potential to be great earners depending on your traffic.
Simply put, direct ad sales are when you sell advertising space on your website to advertisers themselves, and not to an advertising network. Essentially cutting out the middle man so to speak.
Typically when selling advertising directly to advertisers, they pay you a set price for a set period of time that you show their ads. You can also offer some sort of pay per click or per set amount of impressions, but the preferred method is usually a time frame.
Today I will cover some of the benefits of direct selling and ways to set up your own direct ad selling campaign.
Why Direct Sales?
Direct sales are great for many reasons, the first being that you get to choose the ads that are shown on your site. You can benefit from this by accepting ads that are relevant and appealing to your visitors.
Second, knowing how much you’re making in advance. While this isn’t 100% true when it comes to cost per impression and pay per click direct sales, you ultimately know how much you will make this month. Even with CPM and PPC, you know how much you’re going to make each click or every 1000 page views. Adsense and the like fluctuate in prices greatly. You can make $1000.00 this month and $500.00 the next.
The last benefit I will discuss is the fact that you can earn so much more. Most advertising networks take at least 30% of the money paid by advertisers as commission. Directly selling ads can make sure you see every penny.
How Do I Make Direct Sales?
There are two ways to go about making direct sales. The first is through a third party service that usually takes a small commission. The second way is to get into direct contact with advertisers or have them contact you.
I Want To Sell Ads Directly On My Own
If you choose to go about this yourself I advise you to use some sort of automating software, there are services like OIO Publisher, that allow you to pay a one time fee for their direct sales platform, but let’s you keep 100% of the earnings. Currently the cost is $47.00, but we may have coupon codes available on our Webmaster Deals page.
I Want The Help Of An Ad Network To Make Sales
You may also choose to go with an advertising network that offers direct sales. These networks usually make finding ads easier by offering potential advertisers a marketplace of websites where they can buy ads. Some offer time based advertising, other PPC and CPM. These are some of my favorite direct buy/sell networks, it’s up to you to determine which is for you.
No matter what option you choose, direct advertising sales can be a very lucrative option for any blogger or webmaster. The payout is what you make it, allowing these services to rival some of the best CPC and CPM networks out there.