Search Engine Optimization, or SEO, is very important to web masters and bloggers. How well you optimize for search engines determines how well your blog or website is seen by search engines like Google, Yahoo, or Bing.
The great and almighty Wikipedia defines SEO as, “the process of affecting the visibility of a website or a web page in a search engine’s natural or un-paid (organic) search results.” More information from wikipedia here, Wikipedia – Search Engine Optimization.
Moving on, the fact that a majority of traffic for most websites comes from search engines should attest to how important optimizing your site for search engines should be.
It’s a common debate on whether or not commenting on blogs will help with SEO efforts. The link to your website that you’re usually allowed to leave with your comment can help you, however there are a few stipulations. To better understand how commenting on blogs influences SEO we’ll take a look at a few specific points.
It’s common knowledge that backlinks are very important in SEO. Backlinks are for simplicity’s sake, links back to your website from an external website.
You probably often see backlinks being sold by various SEO companies from their “high page rank” web pages. The page rank they are speaking of is Google PageRank. While no one knows the exact algorithm Google uses to determine where your website ends up in search results, it has been almost without a doubt proven that if your website is linked to from a website with a high PageRank that it raises your position in the results.
As a side note, your PageRank probably doesn’t have anything to do with your search results from other engines as PageRank is a Google product.
Not All Links Are Created Equally
It is often said that not all traffic is created equally, well the same can be said for back links.
Most blogs have outbound links from comments set to “nofollow.” Nofollow links are links that are not to be followed by search engines when they crawl a website.
Website crawling is when search engines go through websites and find relevant information to put into their database. While search engines don’t have to pay attention to this rule, the heavy hitters like Google, Yahoo, and Bing definitely do.
If you can find a blog that doesn’t have “nofollow” links you’re doing pretty good, and if it has a high Google PageRank you’re golden.
Content Is Still King
Yes, I know you’re tired of hearing this, but it’s still true. You can’t just go commenting on any blog hoping that the backlinks are going to help. The blog you comment on should:
- Be relevant to the content on your website
- Be of greater or the same quality of your website
- Be original content (do you want backlinks from a plagiarized website?)
The content of your comment is also important. Make sure:
- Your comment is tailored to the blog or article and not generic
- Your comment adds to the discussion
- Your comment is free of spelling and grammatical errors
- To include your link in either the website field or the post itself (Defeats the purpose if you don’t include a link)
- You use an actual name or alias (Using keywords as a name looks spammy)
Applying these points to your commenting campaign will make sure that your comments are likely to get approved and get you some of that good old link juice.
So Does Commenting On Blogs Help SEO?
Well in short, yes it can. Given the right circumstances commenting on blogs can give you a boost in your search engine result position. It’s up to you to determine if commenting on a certain blog can help.
Try to find blogs with plugins like CommentLuv installed. CommentLuv makes sharing your website through commenting much easier. It even retrieves a recent post from your own blog.
We have it installed here as well. So if you have a relevant website, feel free to comment.