Whether you’re just starting out as a blogger or have been blogging for years, the goal to ensure that your blog continues to grow. On average blog readers go through so many different blogs that if yours doesn’t get their attention, then you’re out of luck.
Following certain practices is the best way to ensure growth and reader retention for your blog. The practices below are practices that I recommend and follow myself.
Get Analytics Software
This should be if not the first, one of the first things you do when starting a blog, preferably before you even publish your first article. Analytics software is used to track pretty much any information about visitors to your blog. Things like how many unique visitors, page views, referrers, and even track sales and conversions. I highly advise using Google Analytics, most bloggers swear by it.
Blogging often is also a very important blogging practice. Often for me has been publishing an article everyday, but for you that may not be the case. Your niche may only have new information every week or so. Knowing when to update your readers or subscribers is up to you.
Optimizing Past Articles
By checking your analytics software, you should be able to see which articles aren’t performing well. While some articles will naturally do better than others, check which ones are suffering and do something about it. You may need to get more backlinks to it, or possibly work on your keywords. It’s your job to figure out why it is performing so poorly.
Don’t Annoy Your Readers
There are so many ways you an annoy your readers that I won’t get into them all. Simply put, don’t subject your readers into anything that you wouldn’t like. Prime examples are popups and popunders. While popunders are less intrusive, they still are annoying. As I said before I won’t go into extreme detail, but try to avoid things like these.
If the layout of your blog is difficult to navigate then your visitors are bound to have problems finding things. Try to stick to a single navigation bar at the top or left hand side of the page. You can try different variations until you find something that works. At the moment I’m still working perfecting this layout. This ties into annoying readers as well.
While it is very important to promote your blog. Over promoting can do more harm than good. People tend to stay away from bloggers that over self promote. If your content is good enough, your readers should do some of your promoting for you. A good example of this is commenting on other blogs. While blog commenting can help, spamming your website on other blogs comments is a quick way to make yourself look bad. The same goes for forums and answer boards.
Do you have any best practices that you follow that aren’t listed here? Feel free to share, we’d love to hear what you have to say.