While I was writing my last article, 10 CPM Advertising Networks, I came to realize there aren’t many networks tailored to the lower traffic web sites. A lot of them require a certain amount of visitors per month or per day to even be considered. Well, the truth is all of us don’t have a user base able to pull in hundreds of thousands of visitors a month. We want to have a starting chance too right? It’s kind of discouraging to not see anything for our work. And even harder still to keep this up when it seems like its going no where fast. So this is dedicated to you, the small publisher that still wants to monetize their web sites.
1.) Google Adsense
I figured I’d start with the most obvious. Google Adsense is probably the most popular advertising network out. It’s generally easy to get into as long as you follow what I like to call “Google Law.” I’ve heard many horror stories about how Google terminated my account for this or for that. So my advice is to thoroughly look over their terms and rules before making changes to your website after your ads are up. At the same time I use them with no problem so their rules aren’t ridiculously strict. They are mostly CPC (Cost Per Click) ads, but certain ads do pay on a CPM (Cost Per Mille) basis.
This is another network that I use. Clicksor accepts a wide variety of websites. They are also one of the few that allow adult content. Aside from that they offer a wide range of ad types to suite your needs. You can choose from interstitial, CPC, CPM, inline text, and pop-unders. There aren’t too many rejected by Clicksor stories out there so unless you have a blatantly illegal website you shouldn’t have any worries.
3.) Abrite (Discontinued)
Abrite is a pretty good network. Often people turn to AdBrite once their Adsense account is suspended or if they aren’t accepted in the first place. They have looser standards than Google, so being accepted and keeping your account from being suspended is a lot easier. Unlike some other networks they don’t have any monthly or daily impression/visitor requirements. They simply ask that you adhere to their acceptable use policy. The have CPC, CPM, full page (interstitial), and inline text ads.
Chitika is another great addition or alternative to some of the other networks I’ve listed to far. They also only require you to accept their terms and conditions. Another HUGE plus in Chitika’s favor is that they have a $10.00 minimum payout, while Google’s is $100.00. I can’t see why smaller publishers wouldn’t want to get paid faster (larger ones too for that matter). The earnings per click aren’t great but they aren’t bad either. They provide CPC ads in different styles: search targeted, mobile, and local.
Lijit is a network that I hadn’t heard about until recently, but they seem to provide a decent service and I plan to try them out on one of my sites shortly. From what I’ve read they don’t have any minimum requirements other than following their rules. They provide CPC display ads, video ads, inline text ads, in-image ads, and mobile ads.
BuySellAds isn’t really an advertising network, but more of i guess a craigslist for advertising and publishing. You create an account with them being fully honest with how much traffic your website makes and they try to work with you to find advertisers that want to buy ad space from you. This works out great for small publishers in my opinion so you can have a good idea of how much you will be making. And it works out great for the advertisers too since they’ll know what they’re getting into. They have solutions for small, medium, and large publishers as well as media companies.
Note: Check out 101 Ad Networks For Publishers And Bloggers for even more networks.