Most of us use social networking websites like Twitter, Facebook, and LinkedIn on a daily basis to stay in contact with friends, family, and co-workers. You can also take advantage of these networks to increase traffic to your own website and/or business. By now I’m sure you’ve seen signage in your favorite stores inviting you to follow them on Twitter or subscribe to their Facebook page. Well you and your small business can do the same thing.
1) Know Your Target Audience
I’m sure you’ve heard that great minds think alike. Well here’s a saying that holds even more true, like minds think alike. Check to see who likes, subscribes to, follows you, etc. and target their friends and groups they are part of. Chances are these people will be interested in you as well. The friend of a friend is usually a friend…unless you’re watching one of these reality T.V. shows, in that case avoid them like the plague.
2) Know How to Engage Your Audience
Don’t just act, interact. Speak with your audience and not at them. Don’t be quick to finish a conversation, ask a few questions yourself and feel out the situation. If the conversation is public chances are there are people reading that might find this information useful. When you are speaking to customers, readers, etc., be sure not to sound like a robot. Don’t spout out cheesy generic answers to questions, but a bit of decent grammer still goes a long way.
3) More More More!!!!
Give the people what they came for. More content obviously gives your followers/subscribers/etc. more information. It also gives you more opportunities to grab their attention. This doesn’t mean flood their streams with useless babble, but give them good solid info. This brings us to our next tip…..
4) Balance Quality With Quantity
While we want to provide as much content as possible, it won’t mean a thing if it doesn’t…well…mean a thing. Provide images and videos when possible and necessary as well. We’re looking for leads, not just reads. Would you click on something just because you saw it five times in the last ten minutes? Doubt it.
5) Track Your Links
You need to know what is attracting attention and what isn’t. Tracking the traffic each from your links is pretty easy. Sites like Bit.ly allow you to shorten links, which is great for twitter for instance to keep your character count below the 140 limit, while at the same time allowing you to keep track of clicks. Of course you can do this in house with your website if possible.