Some of you might be wondering what CPM advertising is. CPM stands for Cost Per Mille which translates to cost per thousand (think millennium or roman numerals).
Luckily this isn’t per thousand clicks, but per thousand impressions. Meaning that you are paid every time the ads are shown one thousand times, usually to unique visitors or page views per day. This kind of advertising works best for websites with frequent readers that aren’t likely to click the ads.
The payout usually isn’t worth it unless you are netting thousands of visitors. Payouts normally range between a few cents up to $3.00 per thousand impressions. Is CPM advertising good for you? That’s your decision. Here are a 10 CPM networks in no particular order.
1.) Tribal Fusion
This is what most consider to be one of the best CPM networks available. At the time of this article they require 500,000 unique visitors a month and for your website to be its own top level domain. The full list of site requirements is listed on the site. If you think you’re ready proceed here.
2.) ValueClick Media
ValueClick media offers CPM advertising for slightly less established sites, but still pays competitively. They currently require only 3,000 visitors a month with a few other guidelines. If they sound right for you check them out here.
Clicksor provides a doorway for new websites to make money. They have no visitor requirements and allow sites that other networks might deny. They also provide interstitial, CPC, inline text, and pop under ads. For more information check out their publisher page.
4.) Adbrite (discontinued)
Adbrite is a popular alternative to those that have been turned away by Google’s Adsense platform. They don’t have a visitor requirement so most sites are welcome. They also provide what they call “full page” ads which are interstitials if you are familiar with the term, as well as CPC, inline text, and video ads. If this sounds like a match for you then head on over and signup.
5.) Burst Media
Burst Media is a CPM network that boasts high paying CPM campaigns. Supposedly they are a tough nut to crack. I haven’t been able to find any solid information on their requirements, but I wouldn’t apply if you’re just starting out. If you think you have what it takes then head on over.
6.) Technorati Media
Technorati Media boasts to be the largest social media advertising network. While they don’t list any specific requirements they do have what seems to be a critical review for every application. This is taken from there site regarding requirements: “Technorati Media looks at a variety of factors when reviewing a site for our network. Some of these include site quality, traffic rank, visitor demographics, content and category.” Think you’ll make the cut? Apply within!
Adtegrity is a well established network that says that they believe in quality. This is why they require 1 million impressions a month. They don’t say if these must be unique impressions or not, but their approval process is lined out clearly. They also provide a flat rate payment plan. If you can impress them with impressions in the millions then go and apply.
8.) Vibrant Media
Vibrant Media provides CPM advertising through their Vibrant Display platform. They also provide inline text ads and in-image ads. At current I can’t find any specific requirements on their website other than the usual site types that aren’t allowed, but I have read that they don’t approve sites with less than 500,000 impressions a month. If this sounds right for you then check out their publisher page.
Advertising.com is a company owned by America Online(AOL). I’ve read that they require 2 million views a month, but haven’t seen anything concrete on the website. They also provide video ads, mobile ads, and sponsored listings. Even with no solid information you can probably guess that you’re going to want to have a nice visitor base to apply. Anyway as usual here’s the publisher application.
AdPepper is another advertising network that isn’t exactly clear on their requirements, but they do have an approval process. They also provide CPC advertising, CPA advertising, affiliate marketing, and email marketing. They operate on what they call the iSense network that uses semantic targeting. If you would like to try something new check them out.
Note: Check out 101 Ad Networks For Publishers And Bloggers for even more networks.